The article argues that true creativity emerges from chaos rather than simplicity, contradicting the cultural trend favoring minimalism. While simplicity is often promoted as a quick solution to enhance clarity and creativity, the process of creativity actually requires embracing complexity and ambiguity. Psychologist Keith Sawyer's concept of 'zig-zag thinking' highlights the importance of navigating through initial confusion before achieving clarity. Instead of reducing distractions and decluttering, creative breakthroughs are fostered by engaging deeply in a variety of experiments and experiencing multiple failures, layered with complex ideas before achieving simplicity as a final outcome.
Creativity thrives in chaos, and the journey toward simplicity stems from enduring and embracing complexity, not from avoiding it.
Psychological theories highlight that our working memory can handle complexity better after weathering through the earlier messy phases of creativity.
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