Council Post: Tradition Versus Innovation: Self-Marketing Within Art
Briefly

Kolja Brand emphasizes the transformation of the art industry driven by social media, which democratizes access for artists without formal training. Traditional norms, once reliant on prestigious academic backgrounds, are being challenged as artists harness platforms like Instagram for global reach and visibility. Sales in the art market continue to grow despite an overall slowdown, with online venues seeing success. While elite academies still hold some influence, the growing recognition of independent artists suggests a shifting balance of power in the art world.
Never before have artists without academic credentials had such powerful tools to reach a global audience, showcasing distinct styles and professional promotion.
Social media has injected openness into the art world, allowing more artists to gain visibility without traditional academic backgrounds.
Read at Forbes
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