"Tezza isn't exactly a household name, but the influencer and entrepreneur Tessa Barton's photo editing app has gained something of a cult following among those wanting their Instagram snaps to have that fashionable vintage look."
"The brand's also venturing into other areas, including merchandise, like phone cases, collage kits, and, somewhat strangely, candles. It seems Tezza no longer wants to be just a fashionable photo app; it wants to be a fashion brand."
"The overall impression is much warmer identity than that of many photo editing apps, putting the focus on art rather than tech. But as sleek as it looks, it could be difficult for a brand like Tezza to expand."
"Tezza's managed to get a following by taking cues from fashion itself, creating filters that help users get the on-trend look of the moment quickly and easily, but the appeal of that is limited."
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