College football is entering its branding era
Briefly

The NCAA's recent policy changes now allow sponsor logos on college football fields, heralding a new era of revenue generation in a struggling financial environment.
Logging companies want to ensure that they can support the student-athletes and colleges more effectively through these sponsorships, aiming to enhance the game-day experience.
While on-field advertisements may alienate some traditionalists who view it as commercializing the sport, others see it as a necessary adaptation in a changing landscape.
The shift towards incorporating branding on the field highlights the ongoing struggles of college athletics to balance tradition with the financial realities of modern sports.
Read at Fast Company
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