During this development, we produced modular forms that could be adapted to various elements. The result is an organic and variable graphic language. As we worked more on the lines, applying this to a basic Latin capital letter skeleton, the visual identity of the event came to us.
The decision to develop this colour-coded mark-making into individual variants of a typeface for the six themes resulted in a lively set of experiential letterforms. All with a DIY look and feel, the various fonts acted as a toolbox to differentiate phases of the project as well as different events in the space.
Led by letterforms, the aim of the variable identity project for the museum was to give a vision of a living, changing archive that is part of a shared heritage. The purpose of the space we have created is to invite the public to get to grips with the issue of archiving, so we had to create a place engaging enough for people want to spend time there and come back.
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