"Productivity tools require a lot of investment, there is a pretty steep barrier to entry, but if you stick with it, you can reach this moment of enlightenment... illustrating how Notion can make sense of our beautifully complex lives, becoming a playground for work or play, from the everyday to the extraordinary," says Ben Langsfeld, chief design officer at Buck.
The creative team at Buck decided to expand upon Notion's identity in collaboration with Roman, by (quite literally) zooming in on the illustrator's characters to "get inside their heads, and see them thinking and making".
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