James and Hanna's collaboration on ReAnimator's branding merges bold, modern design with rich, eerie elements inspired by Lovecraft. Their illustrations, featuring a skull, hand, and beaker, play with themes of life and death, while the typography complements this duality. By introducing an artisanal yet playful approach, they reference the local coffee roastersâ history while also infusing new creativity into the branding. The logo, originating from the letter 'R,' evolves through James's illustrations, capturing the spirit of the alchemical coffee-making process.
With typefaces full of character and sharp illustrations, James and Hanna modernize ReAnimator's branding while capturing its eerie, Lovecraftian essence.
We aimed to marry bold elements with typographical groundedness, creating an aesthetic that balances the artisanal and playful in the world of coffee.
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