Sherkeer points out that fashion has always been intertwined with their lives, stating, "Coming from New York, we think fashion has been a part of our whole life unknowingly whether we realize it or not." This reflects the inherent connection between personal identity and the vibrant tapestry of New York's street culture.
Describing the creative ethos behind their brand, Sherkeer shares, "Paper Jam is the connection of a paper jamming in a printer-similar to the overflow of thoughts running through your brain." This illustrates the brand's mission to visually articulate the diverse narratives of urban life.
Rima emphasizes the importance of authenticity in their journey, saying, "Staying true to brand identity while maintaining transparency with customers" is her guiding principle. This commitment not only fosters customer trust but also aligns with the brand's deeper cultural narratives.
Josue highlights the community aspect, declaring, "We want our customers to feel welcomed and appreciated." His focus on collaboration through events and pop-ups showcases the brand's dedication to building a supportive, connected community around Paper Jam.
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