Best Workplaces for Innovators 2024: Innovation Team of the Year
Briefly

Adobe has taken a proactive stance in the AI realm by collaborating closely with consumers to develop ethical generative AI solutions. Their Firefly application represents a commitment to respecting copyright and creative rights, using only licensed and public domain content for training. With more than 7 billion images generated, Firefly has set a high bar for transparency and responsibility in the AI-generated content space.
The integration of Firefly into Adobe's Creative Cloud suite reflects a significant evolution in how creative professionals can leverage generative AI. By providing automatic content credentials akin to a 'nutrition label' for online content, Adobe ensures that users are informed about the generative AI processes involved in image creation. This transparency fosters greater trust and ethical practices within the creative community.
Read at Fast Company
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