Ayasha achieves a three-dimensional cutout effect by digitally mimicking embossing techniques, which took considerable effort but resulted in a visually striking identity.
The logo, a chunky T, evolves throughout events and serves as a pictogram for the platform, integrating shape and letter in a unique way.
Color choices of muted purple with accents represent different platform pillars, creating a structured identity that is both recognizable and visually appealing.
Ayasha looks forward to the physical manifestation of the identity, longing to see and touch the digital textures she meticulously crafted.
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