Apple's latest Final Cut Pro update could spell doom for competitors
Briefly

In Final Cut Pro 11, editors can access two all-new AI-powered tools: Magnetic Mask and Transcribe to Captions. Magnetic Mask allows for effortless isolation of people and objects without the need for a green screen or more time-consuming rotoscoping. This powerful analysis gives flexibility to customize backgrounds, which is unprecedented for video editing. Additionally, Transcribe to Captions utilizes an Apple-trained large language model to automatically generate captions, streamlining the editing process significantly.
The excitement surrounding Final Cut Pro 11 suggests that it could disrupt the video editing software market. As one Redditor exclaimed about the update, 'Apple just drops it in for free!' This reaction captures the sentiment of many who view this feature-rich update as a serious competitive threat to existing subscription apps that charge for similar capabilities. It highlights the changing dynamics in the creative community as Apple integrates advanced AI tools into its offerings.
Read at Creative Bloq
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