The Oscars do not include a Best Poster category, prompting a discussion among poster designers about which Best Picture nominee deserves the title. Posters serve as vital visual representations that encapsulate the essence of films, linking their artistic choices with viewer interest. The 2023 poll suggested a strong connection between outstanding posters and film accolades, evidenced by the popularity of the unique poster for 'Everything Everywhere All At Once.' Designers emphasize that effective posters can create lasting impressions, which is crucial in the film industry's competitive landscape.
The most effective movie posters make you want to see the movie. A24's one-sheet for The Brutalist delivers fully in this regard. Director Brady Corbet's film epic is a bold and uncompromising work that celebrates minimalism and maximalism in every frame, brilliantly captured in the poster.
When a designer utterly nails the brief and creates a poster that rises to a film's artistic heights, it's transcendent—and it often yields the singular image we're left with in our minds long after leaving the theater.
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