Adobe's new student deal is pure marketing genius
Briefly

Adobe's partnership with innovative institutions like Arts University Plymouth makes digital literacy increasingly accessible all while integrating its tools into the workflow of future creatives.
Equipping the next generation of creatives with its tools is a win-win situation for all, integrating its products into the practice of young designers while empowering them with industry-standard tools.
Using Adobe's tools, students can learn to develop their own brand, communicate effectively, and refine their skills for an increasingly digital workplace.
The addition of Adobe Firefly allows for a deeper understanding of generative AI, enhancing the digital skills of students.
Read at Creative Bloq
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