"Project 'Know How' is an in-development tool that can link ownership of an image or video across any online platform, and a multitude of real-world surfaces."
"Providing an image or video has Content Credentials applied, the tool can help creators establish ownership over their content even if that authentication metadata has been stripped out."
"This could solve a multitude of gripes that artists face around how to protect their work, particularly in ensuring their work is credited correctly."
"The tool also provides other benefits - if a video has been clipped or taken out of context, Know How can fetch the original full-length video in the state it was first published."
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