In this year's annual Adobe Creative Trends Forecast, we find the top trends for 2025 reflecting this urge for both escapism and reality, with creators leaning into imaginative and surreal new visuals, humorous perspectives, immersive experiences, and more.
Surrealism is in, Adobe says, and 2025 is all about evoking fantastical, ethereal looks in sleek packages. Metallics blend with pops of color, while natural elements are juxtaposed with the unnatural to create never-before-seen imagery.
Brands are discovering that memes and other funny posts are shared more often than serious posts on social platforms, so they're crafting humorous posts to reach larger audiences.
This juxtaposition of past and future is evident in retro futurism, where designers and brands are blending futuristic components with historical and vintage elements to create innovative designs.
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