Adobe's Firefly Video Model introduces Generative Extend in Premiere Pro, allowing editors to seamlessly add generated footage, enhancing workflow while raising questions about job impacts.
The Generative Extend feature, powered by the Firefly Video Model, enables small edits by generating footage and audio, but it may diminish the need for reshoots.
Adobe's approach to generative AI is driven by collaboration with professional editors, aiming to understand their workflow challenges and integrate solutions that enhance productivity.
Adobe emphasizes the safe commercial use of its generative models, applying Content Credentials watermarks to all outputs, ensuring proper attribution and usage rights.
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