Adobe has introduced a new AI-powered Media Intelligence tool in Premiere Pro at Sundance 2025, which automatically analyzes thousands of video clips for content identification. This feature allows video editors to search for clips easily using text prompts in the new Search Panel, ultimately speeding up workflows and saving significant time. Other updates include AI-caption translation, improved HDR support, and enhanced caching for footage. Additionally, Adobe has committed $5 million to its Film & TV Fund to support underrepresented filmmakers, with several funded films featured at the festival.
The new AI-powered Media Intelligence tool in Adobe Premiere Pro automates the analysis of visuals in thousands of clips, enhancing searchability and workflow efficiency for video editors.
With Media Intelligence, Premiere Pro now enables editors to find specific clips faster by recognizing content types, saving hours of manual searching through footage.
Adobe's $5 million expansion of its Film & TV Fund aims to further support underrepresented filmmakers, showcasing films premiering at Sundance 2025 by grant recipients.
New features in Premiere Pro's beta, such as AI-caption translation and an interactive search panel, reflect Adobe's commitment to enhancing video editing tools with innovative technology.
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