Provenance— the history of an artwork's ownership— reveals each work's creators and journey. Without it, even the most beautiful work can lose credibility.
The digital world should work similarly, ensuring creators receive proper credit and content links to its rightful source amid a landscape of rapidly copied ideas.
Jalaiah Harmon, creator of the viral 'Renegade' dance, exemplifies the challenge of navigating content ownership when originality is frequently overlooked in the digital age.
The Cetaphil commercial sparked outrage for using TikTok creator Sharon Mbabazi's story without acknowledgment, highlighting brands' struggles to honor creators while participating in popular culture.
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