AAPENOW, the sub-line of AAPE BY A BATHING APE®, showcases its Spring/Summer 2025 collection inspired by Kamakura, Japan. Launched in 2020, this brand blends streetwear staples with everyday fashion. The new collection emphasizes vibrant colors reflecting Kamakura's landscape and architecture, combining warm hues with a classic palette. Key pieces feature oversized fits and textured craftsmanship, incorporating detailed embroidery and cultural motifs. The design merges vintage aesthetics with modern comfort, showcased through camouflage patterns and playful symbols, reinforcing AAPENOW's commitment to quality and innovative streetwear.
Craftsmanship takes center stage with detailed embroidery techniques and textured elements that elevate each piece beyond traditional streetwear. The AAPENOW logo appears on denim pieces through twill and cross-stitch embroidery, reinforcing the brand's commitment to quality.
This latest collection expands on that vision, blending historic influences with modern design, resulting in a lineup that feels both timeless and relevant.
Collection
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