In light of upcoming overwhelming changes spanning economic shifts and technological innovations, WGSN and Coloro have chosen Luminous Blue as the color of the year for 2027. This vibrant hue symbolizes joy and interdependency, reflecting societal connections between the digital and natural worlds. Alongside it, other colors like Energy Orange and Pop Pink evoke fun and dynamism, while Meadowland Green and Clay resonate with a desire for simplicity and tradition. Luminous Blue's multifaceted meanings bridge the past and the future, connecting various spheres of life and human experience.
"The color was indeed chosen for its many facets connecting past, present, and future," Gemma Riberti, WGSN's Director of Interiors, tells AD PRO.
Accordingly, they've chosen the electric Luminous Blue (or 125-28-38) as 2027's color of the year.
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