"Over the past few years, logo designs have become increasingly simplified, with many large companies leaning towards flat, minimalist designs," says Ian Paget, graphic designer and founder of design firm and blog Logo Geek. "However, in 2024, in an attempt to differentiate, more companies will likely gravitate towards a three-dimensional aesthetic once again."
Jonny Aldrich, co-founder and managing director of London-based branding and packaging design agency Deuce Studio, also believes designers and businesses will recoil from the highly minimal 'debranding' trend. "In logo design there might be a slight shift away from complete simplification, not as much as Web 2.0 from yesteryear, but maybe a little bit of shine or gradient coming back in areas."
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