Maximilian Fleitmann, a managing partner at Wizard Ventures, emphasizes the importance of website design in influencing customer impressions. He outlines seven principles for creating high-converting websites. The first principle stresses visual hierarchy to capture attention rapidly, featuring key information prominently. Furthermore, incorporating trust-building elements is essential for encouraging user engagement. Fleitmann's insights derive from his experience in designing websites for over 100 brands, providing actionable advice for businesses looking to enhance their online presence and improve conversion rates effectively.
A potential customer forms a first impression of your website within seconds, with design influencing 94 percent of this impression â so make it count.
Visual hierarchy uses design principles to direct a person's focus, prioritizing what they see first, second, and subsequently.
To design a website that sells, keep these principles of visual hierarchy in mind: size, color and contrast, and spacing.
You must build trust to get website visitors to share their email, make a purchase, or take any other action.
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