A common trope around female empowerment (especially around IWD) is the idea of groundbreaking firsts - the first female marathon runner or the first female scientist - but Mercedes Benz advocates for young women to become 'one of many' in the powerful chain of female success.
Hospitality chain OYO released a bold campaign in 2022 which aimed to open up jobs for female coders. The #WomenInCtrl movement launched in India, inviting female coders to join the company's 'Hackathon'.
#international-womens-day #empowering-campaigns #female-empowerment #gender-equality #marketing-trends
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