A name is the one thing your competitors can't take away from you. The reality is that most products and services can be copied over time. The brand name is the one thing that can't be copied. As a registered trademark, a name is protected.
Effective brand names always have three 'space creating' qualities: distinctive and thought-provoking, memorable, and offering a degree of relevance. Relevance does not always mean being descriptive - it can also be delivered through attitude or association.
Collection
[
|
...
]