One of Mattel's most recent additions to its Barbie lineup is Aaliyah, created as part of its Barbie Music Collector Series. As a '90s R&B icon, Aaliyah undoubtedly deserves a spot in the Barbie Hall of Fame, and what better way to commemorate her than on her birthday? The doll has already proved hugely popular, with preorders selling out before its official launch on 26 January 2025.
Working alongside the singer's brother Rashad Haughton, the Mattel team created a badass Barbie in Aaliyah's image complete with a full leather look inspired by her One in a Million music video. 'My sister would be ecstatic to see her legacy celebrated this way, empowering fans to dream big and believe they can be anything that their hearts desire,' Rashad told the Hollywood Reporter.
It wouldn't be a Barbie roundup without Barbie herself, Miss Margot Robbie. Inspired by her iconic cowgirl look in the 2023 Barbie movie, the all-pink western-inspired getup embodies classic Barbie doll vibes. With flowing blonde hair and contrast stitching, embroidery and star embellishments on her outfit, Mattel proves it designs with immaculate attention to detail.
Mattel's Barbie collections aren't just about style and beauty, they're also made to inspire younger generations. As part of Mattel's Barbie Role Models collection, a custom Naomi Osaka doll was crafted to reflect her identity, influence, and commitment to empowering others, showing that girls can pursue their dreams and break barriers.
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