The Golden State Warriors are integrating sports with entertainment by launching Golden State Entertainment, the first-ever record label by an NBA team, featuring an album titled "For the Soil." Collaborating with notable Bay Area artists like E-40 and Saweetie, the album is timed for the All-Star Game weekend. P-Lo, a key figure behind the project, views it as an innovative venture that showcases the team's commitment to creativity. Warriors players express excitement about this unique initiative, marking a significant milestone in the sports and entertainment industry.
A basketball team with a record label is unheard of until now, which is a testament to the Warriors and the Bay.
This is about innovation, bringing a new idea to the table.
For me, to be the first team to have a music company, or production company, it's kinda cool.
We're here to break barriers while I'm trying to process it all.
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