Zeekr has launched a free version of its advanced driver-assistance system, which utilizes lidar technology, to compete with Tesla in China. This initiative is part of a wider strategy to build a strong foothold in the market amid growing competition. The system enables semi-autonomous driving with drivers required to keep their hands on the wheel. Zeekr aims to improve its systems using cutting-edge technology and believes that investing in safety is paramount, despite potential increases in costs.
Right now, in this period of development, I think subscriptions aren't that meaningful," Zeekr CEO Andy An told CNBC.
Using lidar may increase cost, but this reflects how much we value safety," commented An.
We need to bear some cost," he added, emphasizing the competitive landscape.
Zeekr's use of lidar already sets it apart from Tesla's Full Self-Driving.
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