Tesla Sales Plunge in Germany, Reflecting Broader Slump in Europe
Briefly

Tesla has experienced a drastic 76 percent decline in sales in Germany in February, a development that reflects broader issues across Europe. This sales drop is attributed partly to the controversial political activities of Elon Musk, particularly his support for far-right parties and divisive rhetoric, which appear to alienate potential customers. Consequently, Tesla's share price has plummeted over 40 percent since its peak in December, erasing earlier gains made during the political climate after Trump's election. Additionally, activist movements are increasingly advocating for boycotts of Tesla and targeting Musk personally, intensifying the challenges the company faces in the European market.
Sales of Tesla cars in Germany dove 76 percent in February compared with a year earlier, highlighting the impact of Elon Musk's political activities on customer demand.
Musk's promotion of far-right parties and controversial political statements appear to have alienated customers and catalyzed a broader slump in Tesla's sales across Europe.
The dramatic decline in Tesla's sales, alongside a 40 percent drop in share price, suggests a correlation between Musk's political involvement and consumer backlash.
Activists in Europe are increasingly targeting Musk and Tesla, with campaigns urging people to abandon their vehicles, indicating a growing discontent with the brand.
Read at www.nytimes.com
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