Porsche experienced a challenging first quarter of 2023, with total deliveries decreasing by 8% to 71,470 cars. A notable 37% increase in North American sales was insufficient to compensate for significant declines in Europe and China, where deliveries dropped by 42% and 34%, respectively. Contributing factors included the impact of Donald Trump's tariffs and the discontinuation of models not complying with EU regulations. Porsche's strategy includes a growing lineup of electric vehicles, with the Macan being a key performer despite overall declines.
Porsche's sales in the first quarter fell 8%, with a 37% rise in US deliveries failing to offset steep declines in Europe and China.
The rise in North American deliveries was partly due to low figures from last year, impacted by delays from Chinese component import restrictions.
The uncertainty caused by Trump's trade war is exacerbating the automotive industry's struggles, with significant drops in sales observed across major international markets.
Over 60% of Macan deliveries were electric, highlighting Porsche's strategy to adapt to changing market demands, especially with growing EV competition.
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