Adidas has officially sold out its Yeezy inventory, concluding a partnership that began in 2015 with Kanye West (Ye) and ended in 2022 following Ye's antisemitic remarks. Despite a significant sales drop in North America attributed to lower Yeezy sales, Adidas achieved a 12% increase in overall sales for 2024 and generated 650 million euros in revenue from remaining Yeezy stock. CEO Bjørn Gulden acknowledged the company's recovery after a tumultuous period, stating that while Adidas still aims for long-term growth, 2024 was a successful year for the brand.
Adidas has officially concluded its relationship with Yeezy, selling all remaining inventory and achieving around 650 million euros in revenue despite challenges in North America.
Despite the earlier tumult from Yo's comments and the resulting inventory issues, Adidas has shown resilience, reporting a 12% rise in global sales in 2024, illustrating brand strength.
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