A German court has banned Lufthansa from claiming that passengers could 'compensate' for carbon emissions from flights, ruling the statements misleading. The judgement, made in Cologne, was backed by the environmental group Deutsche Umwelthilfe, which argued that Lufthansa failed to demonstrate how financial contributions could truly mitigate emissions. The airline's ads suggested that payments could lead to carbon-neutral flights, which the court rejected. The ruling is seen as significant in addressing greenwashing. Lufthansa's environmental targets aim for a 50% emissions reduction by 2030 and carbon neutrality by 2050 amidst industry challenges.
A German court ruled that Lufthansa's claims about compensating for carbon emissions in its advertisements were misleading, saying the airline failed to substantiate its claims.
Deutsche Umwelthilfe hailed the ruling as pivotal in combating false advertising and greenwashing in the aviation sector, stressing the importance of transparency.
Lufthansa aims to halve its emissions by 2030 and achieve carbon neutrality by 2050, although the aviation industry faces significant challenges in reducing its carbon footprint.
Lufthansa's previous advertisements claiming 'sustainable flying' had already been challenged by regulators, indicating a persistent scrutiny of environmental claims in the airline industry.
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