"The most recent mainline games in the series, Pokémon Scarlet and Violet, sold 10 million copies in their first three days, while the accompanying Pokémon Trading Card Game printed 10.2 million new cards between 2024 and 2025."
"The Pokémon x Target collection features more than 100 unique pieces of merchandise, from apparel and home goods to tech accessories and bags."
"Even with more than 100 items, Target's Pokémon collection barely scratches the surface of the franchise's universe."
Pokémon launched in 1996 with two video games and 151 creatures. Now, it boasts 1,025 Pokémon and has sold millions of copies of recent games. The franchise's 30th anniversary is marked by a collaboration with Target, featuring over 100 unique merchandise items. This collection aims to attract nostalgic fans and improve Target's sales, which declined in 2025. The collection reflects the franchise's enduring appeal and includes contributions from notable figures like Joe Jonas.
Read at Fast Company
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