How The New York Times managed to avoid ruining Wordle
Briefly

SAN FRANCISCO-When The New York Times acquired daily puzzle mega-hit Wordle at the beginning of 2022, there were plenty of skeptics who were sure it signaled the end of the game's incredible viral rise.Apparently, those skeptics included some of the people at the Times itself.At a presentation at the Game Developers Conference Thursday, Times game producer and industry veteran Zoe Bell said the new owners expected Wordle's daily users "would just immediately decline" after the acquisition.
Read at Ars Technica
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