"Back Market, the online refurbished tech marketplace, offers buyers who want to save money on electronics (and reduce e-waste) good-as-new products repaired by experts. Starting last week, the retailer has taken the process to its first-ever brick-and-mortar store, where buyers can shop for secondhand phones and laptops in person -- just like at an Apple Store. The company's pilot store opened its doors on Oct. 1 in New York City's Soho neighborhood, inviting consumers to see and touch repaired devices before buying them."
""When people experience refurbished tech in person, they see the quality, the savings, and the potential to live smarter," Back Market CEO Thibaud Hug de Larauze said in the release. "We believe this pilot can spark real trust and momentum for a more sustainable way forward." Most used-tech retailers, such as Gazelle or Best Buy's outlet, exist primarily online (though the latter does have some refurbished tech in-store)."
Back Market launched its first U.S. brick-and-mortar pilot store on Oct. 1 in New York City's Soho, allowing buyers to see and test refurbished phones, tablets, and laptops before purchase. The retailer offers expert-repaired, good-as-new products aimed at saving consumers money and reducing e-waste. The in-person experience aims to close the trust gap created by primarily online used-tech retailers and inconsistent local repair shops. The store will also host repair services, events, and workshops to support sustainable consumption and potentially increase demand for repaired technology while curbing frequent device upgrades.
Read at ZDNET
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