"That is all of their insight into the market, into the feature set, into what people want, to determine the ultimate prices of the devices. The reaction was overwhelming demand for the device. We sold out on the Xbox Store. We sold really quickly at a number of other places around the world. I feel really good about the value that we're giving gamers for the price, based off the reception to the hardware."
"You should be able to play any game you want with anyone you want on any device,"
"There are definitely people out there for whom the Xbox Ally and Xbox Ally X make sense, but handhelds have quite a few bars to clear for most,"
The ROG Xbox Ally X is priced at $1,000 and the lower-specced ROG Xbox Ally at $600. Asus set the final pricing based on its market insight and chosen feature sets. Microsoft views the pricing as reflective of the devices' value. Pre-launch sales showed strong demand, with units selling out on the Xbox Store and moving quickly at retailers worldwide. Critical reception is mixed: the hardware earns praise for technological performance while the software experience draws criticism. The Ally X and Ally remain available at retailers including Best Buy, Amazon, Walmart, and Asus.
Read at GameSpot
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