"Snap Inc. (NYSE: SNAP) experienced a significant surge in trading on September 22, 2025, jumping over 9% to $8.93 as of 10:07 AM EDT after closing at $8.16 the previous day. The rally was driven by the company's announcement of fifth-generation Spectacles AR glasses and the unveiling of Snap OS 2.0, which received strong positive feedback from marketers and investors."
"Snap's latest product announcements represent a significant bet on the future of augmented reality and social media integration. The new Snap OS 2.0 includes WebXR support for immersive web-based AR content, redesigned browser functionality with voice and gesture controls, and enhanced widgets that allow users to interact with content in their real-world environment. The company announced a 2026 public launch timeline for consumer-ready Spectacles AR glasses,"
Snap's stock jumped over 9% to $8.93 after the company announced fifth-generation Spectacles AR glasses and Snap OS 2.0, driven by strong marketer and investor reaction. Trading volume rose to 186.9 million shares, more than triple the three-month average, signaling heightened institutional and retail interest. Snap OS 2.0 adds WebXR support, a redesigned browser with voice and gesture controls, and interactive widgets to enable real-world content interaction. A 2026 target for consumer-ready Spectacles aims to convert over 1 billion monthly active users into AR revenue. Profitability challenges and mixed analyst sentiment persist despite market optimism.
Read at TalkMarkets
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