Tim Cook remains focused on virtual and augmented reality, planning to launch two updated versions of the Vision Pro mixed-reality headset. Despite sluggish sales and market skepticism, Cook aims to compete with Meta's Mark Zuckerberg by introducing a pair of augmented reality glasses designed for all-day wear. While Meta's current glasses lack true AR capabilities, they have gained popularity. Apple's ability to release a more affordable and lightweight version remains uncertain, amid industry challenges in mainstream adoption of VR and AR technology.
"Tim cares about nothing else; it's the only thing he's really spending his time on from a product development standpoint."
"To call them augmented reality glasses would be an overstatement, as they can't overlay data or other info over the wearer's vision."
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