"Upon a sparse table lay a mannequin with its smooth Ken doll gooch exposed. In that valley of white plastic was a crude bandage. Next to the mannequin was a laptop running a slideshow about premature ejaculation. On one slide, a couple in black and white sits disgruntled. The woman has her arms crossed, displeased. The man sits despairingly with his head in his hands. This particular slide's accompanying text read "Premature ejaculation is the #1 male sexual dysfunction.""
"A week later, Morari's CEO and founder, Jeff Bennett, reached out to answer one of my burning questions: No, it does not hurt if a man with a hairy taint has to rip it off. A year later, Bennett sent me a GIF that will forever burn my retinas. I interviewed a beta tester who had tried the taint bandaid. At the time, Bennett teased that they had discovered something "unexpected" during testing."
A prototype adhesive device shown at CES 2020 applied electrodes to the perineal area to delay orgasm and address premature ejaculation. The device began as an unconventional concept and attracted attention, questions, and public ridicule, including late-night jokes. Company leadership answered user concerns about pain and conducted iterative testing with beta users, reporting unexpected findings during trials. Development extended over six years, involved animal (rabbit) testing, and culminated in FDA clearance, transforming the concept from a controversial demo into an approved health wearable.
Read at The Verge
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