"As for securing a supply of memory, we are already in a position to secure the minimum quantity necessary to manage the year-end selling season of next fiscal year. Going forward, we intend to further negotiate with various suppliers to secure enough supply to meet the demand of our customers. Given the stage of our console cycle, our hardware sales strategy can be adjusted flexibly,"
"Reading between the lines, it sounds like Sony will do its best to manage the current costs of the console so it doesn't have to raise prices again and will instead make up any lost profit margins by finding even more ways to get its most loyal PlayStation fans to hand over their money. That has, in a nutshell, been the company's strategy this entire generation."
The PS5 continues to sell strongly despite its age, moving 8 million units last quarter compared with the Switch 2's 7 million. Sony is stockpiling memory amid a computing component shortage to secure minimum quantities for the next fiscal year’s year-end selling season and is negotiating with suppliers to meet customer demand. The company plans flexible hardware strategies and intends to minimize the impact of higher memory costs by prioritizing monetization of the existing install base and expanding software and network service revenue. Sony discounted the PS5 digital edition to $400 during the holiday, cheaper than the $450 Switch 2, while Nintendo still outsold PlayStation overall last quarter. Sony aims to avoid further console price increases and make up margins through services and software.
Read at Kotaku
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