Microsoft is increasing the prices of its Xbox Series X and Series S consoles, with the Series S now priced at $380âup from $300âand the Series X at $550, reflecting a $100 increase. New prices for first-party products and peripherals, like controllers now costing $65, are included in this hike. The decision is unusual for mid-cycle consoles, typically leading to the release of enhanced versions instead. The company attributes these changes to market conditions and development costs, a sentiment echoed by Samsung regarding US tariff policies affecting demand and component prices in other markets.
The Series S will start at $380, up from $300, while the Series X will begin at $550, a $100 increase on its previous price.
These changes are challenging, and they were made with careful consideration given market conditions and the rising cost of development.
It's unusual for a mid-generation console to increase in price - typically, companies launch a slightly more expensive, better-specced iteration instead.
The ongoing uncertainty surrounding US tariff policies continues to pose a potential risk of demand slowdown.
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