SXSW 2025 highlighted a transformative perspective on AI, emphasizing user agency and control instead of fear of job loss. Conversations shifted towards AI's practical applications in everyday life, advocating for a design that prioritizes human needs. The emergence of 'Agentic AI' exemplifies this evolution, as it actively engages and anticipates user needs. This optimistic view highlighted a future where AI empowers people by seamlessly integrating into their lives, reflecting a broader transformation towards more human-centric technology.
AI that bends to us, not the other way around.
This new wave of AI isn't just sitting in the background; it's actively working on people's behalf, anticipating needs, making decisions.
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