"Snapchat is launching a new Lens that lets users create and edit images using a text-to-image AI generator, the company told TechCrunch exclusively. The new "Imagine Lens" is available to Snapchat+ Platinum and Lens+ subscribers. Imagine Lens allows users to create, edit, and recreate Snaps by entering their own prompts. They can then share the image with their friends, post it to their Story, or share it outside out Snapchat."
"While Snapchat already has numerous generative AI Lenses, the company notes that Imagine Lens is its first open prompt image generation Lens. Users can generate images using custom prompts, like "create an image of a grumpy cat" or "turn me into an alien." The Lens also features pre-loaded prompts that people can use, such as "Turn me into a four to five panel comic where something unexpected but heroic happens," "Make me into a funny caricature," and "Make this person skydive.""
Imagine Lens allows Snapchat+ Platinum and Lens+ subscribers to create, edit, and recreate Snaps by entering custom text prompts. Users can share generated images with friends, post to their Story, or export them outside Snapchat. The Lens offers pre-loaded prompts and supports freeform edits via the caption bar. Snap positions Imagine Lens as its first open-prompt image generation Lens and builds Lenses with a mix of in-house and industry AI models. Subscribers can access the Lens from the front of the Lens Carousel or the Exclusive category. Platinum costs $15.99 per month; Lens+ costs $8.99 per month. Snap continues investing in AR and AI tools.
Read at TechCrunch
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