Snapchat has introduced a new feature called Video Gen AI Lenses, which allows users to create custom animations that align with their video clips. Utilizing Snap's advanced generative video model, these AR Lenses integrate seamlessly with users' videos, providing a rich creative tool. The initiative underscores Snapchat's commitment to being at the forefront of integrating advanced AI and AR technologies, enabling users to enhance their video content like never before. The feature is part of Snapchat's broader effort to continuously innovate for its community.
These Lenses, powered by our in-house built generative video model, bring some of the most cutting edge AI tools available today to Snapchatters through a familiar Lens format. We have a long history of being first movers to bring advanced AR, ML and AI tools directly to our community, and we're excited to see what Snapchatters create.
With Snap's AI video Lenses, users will be able to take a video, then have Snap's system fill in the animations to align with the clip.
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