Generative AI, which creates content using deep learning models, has rapidly evolved and is crucial for business professionals to understand. Since OpenAI's ChatGPT launch in 2022, adoption soared to 400 million users by early 2025. Goldman Sachs predicts a $7 trillion boost to global GDP from AI, despite potential job automation. Emerging startups highlight a competitive landscape driving innovation, but high development costs pose significant challenges, emphasizing the need for strategic navigation of generative AI advancements.
Generative AI refers to content created by deep-learning models capable of producing high-quality text, images and videos, transforming the landscape of digital creation.
Goldman Sachs estimates that AI could boost global GDP by $7 trillion over the next decade while also potentially automating up to two-thirds of jobs.
The launch of OpenAI's ChatGPT in late 2022 marked a pivotal moment for generative AI, achieving rapid adoption with 100 million active users within two months.
While the high cost of AI development remains a challenge, competition in the industry is driving rapid innovation and the emergence of specialized applications.
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