"Meet Rebug, an urban insect adventure brand that's basically the lovechild of Pokemon Go and a nature documentary. Created by designers Jihyun Back, Yewon Lee, Wonjae Kim, and Seoyeon Hur, this isn't your grandmother's butterfly net situation. It's a whole ecosystem of beautifully designed products that make bug hunting feel less like a science project and more like the coolest treasure hunt ever."
"We're living through what experts are calling "nature-deficit disorder," which sounds made up but is very real. Studies show that kids who spend time outside are happier, more focused, and way less anxious than their indoor counterparts. But between screens and city living, most children today are more likely to recognize a YouTube logo than a dragonfly. The research is genuinely alarming: kids in urban areas with frequent smartphone use are significantly less likely to do things like bird watching or insect catching."
"But Rebug flips the script. Instead of fighting against technology or pretending cities don't exist, it works with both. The product line is this gorgeous collection of bug-catching tools in these dreamy pastels and neon brights that look more like designer home accessories than kids' toys. There's a translucent pink funnel catcher, a sky-blue observation dome that works like a tiny insect hotel,"
Rebug is an urban insect-adventure concept created to reconnect city children with nature through design-forward products and playful experiences. Designers Jihyun Back, Yewon Lee, Wonjae Kim, and Seoyeon Hur developed a product line that blends pastel and neon aesthetics with functional bug-catching and observation tools. Research links frequent smartphone use and urban living to reduced outdoor activities and increased anxiety in children. Rebug integrates technology and attractive design to make outdoor exploration feel like a treasure hunt. The approach aims to reduce screen time, encourage bird watching and insect catching, and improve mood, attention, and anxiety levels in children.
Read at Yanko Design - Modern Industrial Design News
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