"In a post on the Meta platform Threads, Meta CEO Mark Zuckerberg said the two would lead the new studio and "bring together design, fashion, and technology to define the next generation of our products and experiences." In his own Instagram post, Sorrentino confirmed the news. (In response to a request for comment from WIRED, a Meta rep pointed toward the Threads posts by Zuckerberg and Meta CTO Andrew Bosworth.)"
"Dye has long been a prominent figure in Apple's design team, leading big pushes like watchOS, the Apple Vision Pro, and the somewhat controversial Liquid Glass redesign of iOS 26, which designers called beautiful but " hard to read." His switch to Meta telegraphs a hunger from the Zuckerberg-run company to re-create Apple's dominance in interaction design, even if it has also caused some people to joke about what the Liquid Glass guy will do to Meta's design interface."
"Anshel Sag, a tech analyst at Moor Insights & Strategy, says that above anything else, the move telegraphs a move by Meta to fix its often stodgy and unappealing user interface across its platforms. "Meta has always been a software nightmare," Sag says. "There's a lot of inconsistency across all of Meta's software platforms. Facebook, Insta, WhatsApp, Quest-they have not had the highest standards of quality. That's especially true of the user interface. If they want users to stay on their platform, they're going to have to fix the UI.""
Meta recruited Alan Dye and Billy Sorrentino from Apple to head a new design studio inside Reality Labs, targeting next-generation AI hardware and the software that runs on it. The studio will combine design, fashion, and technology to shape upcoming products and experiences. Alan Dye previously led Human Interface Design work including watchOS, Apple Vision Pro, and the controversial Liquid Glass iOS 26 redesign. Billy Sorrentino served as a senior design director at Apple and was formerly WIRED creative director. The hires signal an effort to raise interaction and UI quality across Meta platforms to better retain users.
Read at WIRED
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