"Ikea is ready to begin overhauling its smart home products. The Swedish furniture manufacturer began dabbling in smart home products as early as 2012, but in July it announced plans to soon debut a revamped range. The goal, it says, is to make products that are more universally compatible and more intuitive to use-in other words, bringing the connected smart home experience to the masses. Now, Ikea's 21 new smart home products are here."
"Ikea said last month that although the number of products sold was up, global revenue fell 1% to about $52 billion. The company is finding ways to reach new customers, like "shop-in-shop" locations inside select Best Buys in Texas and Florida that sells kitchen and laundry room items and extend the brand's reach without having to build out new stores."
Ikea launched a revamped range of 21 smart home products designed for broader compatibility, simplicity, and affordability to expand smart-home adoption. The collection includes smart bulbs with expanded color and intensity options, an array of sensors and controls, and a smart plug to convert lamps and small appliances. Pricing and availability will vary by market. The products were developed over years with in-home testing and a focus on intentional design. The company will introduce new items when they are cheaper and easier to use than existing options. The launch follows a slight revenue decline and parallel retail expansion strategies.
Read at Fast Company
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