"Porcini did not take his mother's advice and join the priesthood. But he does see his current job in corporate design as something like a higher calling. "It felt like faith, God, or whatever you believe in was looking down and saying, 'Wait a second-before going after your dream, you need to prepare yourself. You need to be ready,' Porcini says. Porcini is more than ready for his new job as Samsung Electronics' chief design officer, which he started last year."
"Now, at Samsung, he has what he considers a "dream job" in tech, right as "tech is about to completely change the way we live," he says. Samsung has long relied on a vast internal design workforce to become a brand whose smartphones rival Apple's in capability and prestige. But lately, fresh competition from established players and new Chinese entrants is encroaching on Samsung's former strength. AI, too, is forcing the company to rethink what today's devices can do."
Mauro Porcini joined Samsung last year as the company's first chief design officer, bringing extensive corporate design experience from Philips, PepsiCo and 3M. Porcini views his role as a calling and aims to advance a user-centered approach to design across phones and home appliances. Samsung faces intensifying competition from established rivals and new Chinese entrants while AI prompts a rethinking of device capabilities. Samsung seeks an external design leader to craft AI-powered products that resonate globally and to give the company a more consistent, consumer-focused design voice.
Read at Fortune
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