Google's new policy requiring influencers to prioritize the Pixel smartphone over competitors raises concerns about the authenticity of tech reviews and influencer ethics.
Influencers were warned they could lose access to the Team Pixel program if they show preference for competing devices, raising red flags about sponsored content masquerading as reviews.
Technologist Marques Brownlee expressed frustration with the Team Pixel restrictions, stating that such policies undermine the ability of reviewers to remain impartial and honest.
Max Weinbach, an industry analyst, highlighted that Google's stipulation for influencers is unprecedented and clashes with ethical content creation standards.
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