Adhawk, a lesser-known but independent third-party eye-tracking solution, has caught Google's attention due to its unique capabilities in AR applications. According to analyst Anshel Sag, despite its potential, Adhawk hasn't gained as much market visibility compared to other acquired technologies. Google lacks its own eye-tracking system, making the acquisition logical. The technology promises to improve visual clarity and reduce eye strain while also providing biometric authentication, which can ultimately enhance user interface interactions in augmented reality environments.
"Adhawk is one of the few independent third-party solutions," said Anshel Sag, principal analyst at Moor Insights & Strategy, "but it hasn't been as prominent in the market as some of the others that have been acquired."
He added that Google is one of the few companies that doesn't have an eye-tracking system of its own, "so it makes sense why the company would go out and get Adhawk."
Eye tracking for AR enables better visual acuity and calibration, which can reduce eye strain as well as being used as a biometric authentication method, Sag said.
It also makes better user interface experiences possible.
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